Background
Scout Hair started in the alleyways of Te Aro, Wellington in 2013. They committed to running a sustainable salon, focussing on being a haven for their clients.
Opportunity
Scout needed visual identity that was clean and fresh, with a nod to the vintage. The logo and identity needed to adapt to different mediums easily while keeping the integrity and essence of the brand.
Solution
The visual brand was linked closely with the salon’s interior – a palette full of soft tones bring it all to life. The logo’s vintage-feel type, coupled with the chevrons link back to the owner’s initial inspiration – Wes Anderson’s Moonlight Kingdom.
- Branding strategy
- Brand identity
- Visual design
- Brand rollout
- Photography
- Website design
- Social collateral
