Background
The New Zealand Customs Service is Aotearoa’s oldest government agency. The service protects and promotes New Zealand through world class border management. Their annual report showcases the important work done through out the year.
Opportunity
Working in collaboration with MSO Design, our opportunity was to design their Annual Report by showcasing a seamless blend of visuals and informative content that captured New Zealand Customs Service’s accomplishments and strategic vision for the year.
Solution
Using New Zealand Custom Service’s key visual identity elements in the visual design, we focussed on a clear typographic hierarchy, strong infographics, along with colour differentiators for key reporting sections.
The use of the secondary colour palette, along with a clear section structure, ensured the report had clear readability. We also created a pattern from their core chevron device to represent the continuous improvement of the agency.
- Visual concept
- Graphic design
- Production
- Print management
In collaboration with MSO Design
