Background
Shut Up & Dance are a Wellington dance-fitness company specialising in group fitness that is actually fun. Their mission is to ensure you leave class sweating… and smiling.
Opportunity
Forget your usual ‘influencer shoot’ for active wear, Shut Up & Dance wanted a shoot that was fun and showed real class participants being awesomely themselves.
Solution
Expanding on their already popular brand t-shirts, Shut Up & Dance wanted a brand photography shoot showing their new collection being worn for a workout, or casually. The clean and neutral background complements their bold brand elements allowing them to work together on digital media. We also created cool gifs, helping to bring the shoot to life.
- Visual concept
- Photography
- Videography
- Production
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